Mark R. Snider
Market Science Studies
“Market Science” involves the detailed study of a specific market or market segment in a particular region. I have recently completed a comprehensive market study on nonwovens in China for INDA, the leading American Nonwovens Association. This statistical report included total production output and breakdown into over 20 individual market segments within the region to include, automotive usage, diapers, femcare, geotextiles and building materials.
Other statistical market studies have included:
- “Machinery sales in Europe”
- “Polymer Supply Chains in the U.S.A.”
- “Breakdown of Rolled Goods Sales in the U.S.A.”
- “Polyester Sales Potential for Domestic and Export”
- “Thermoplastic Adhesive Competition”
- “Nano Nonwovens Strategic Report”
- “Enhancing Electrostatic Charging in Filtration Media”
- “The Affects of Fiber Size on Filtration”.
While many of the recent studies are focused on machinery, and technical textiles, Market Science principals can be applied to any business or market segment. Smaller projects include SWOT (studies for Strength, Weakness, Opportunities and Threats) which are commonly conducted for the internal “client” and for outside references, for example; your competition. These studies can be used internally to identify issues or strengths within your organization to improve your business performance or external studies can be used to identify potential customers that would have otherwise been overlooked. Thorough research practices and attention to detail insure complete and comprehensive data coupled with recommendations for future business opportunities. You will find that management decisions are relatively simple to make when all facts are presented in a complete and easy to understand format.
Technology research can be a simple technical report on a specific technological topic or a broad-based report on the changes to research and development programs, the dynamics affecting costs and payback for research programs. Corporate research and development programs have suffered in the past decade. Technology research reports can bridge the gap by providing detailed information on specific topics. University research programs often have client confidentiality issues because they are funded by public institutions. I take confidentiality seriously and private client interface allows you to keep your research programs confidential which is of utmost concern when reports are created to support a new venture.
Here are examples of research reports that I have provided in the past:
- Nanofiber test report
- Filtration efficiency standards comparisons, U.S. and Europe
- The use of 3 dimensional SEM Imaging on Nanofiber Substrates
- “The Technical Fundamentals of Thermoplastic Processing” (Industry published)
- Positive Displacement Process Air vs. Traditional Compressors
- Polymer Additives for Specific Performance Enhancements
- Adhesive market changes, adjustments and affects on specific business segments
- Filtration efficiency of face mask media relative to polymer additives
- Market studies for rolled goods substrate sales
- The use of Nanofibers in filtration
My unique connection to Universities and internal company research divisions affords me the ability to provide special insight into various technological fields and as a third party, I can perform technology assessments without alerting competitive interests.
Process and Efficiency Analysis
All factory process and production systems can be improved to run more efficiently or to produce higher quality products. These studies usually involve a series of factory visits to "audit" the performance of production sub-systems. The factory visits are followed by a detailed report in the form of an Executive Overview and general analytic outline which is further accompanied by specific sub-system evaluation and recommended solution matrix.
My approach is to justify retrofits and engineering changes based upon "return on investment" models. As a result, I have conducted detailed engineering research studies to make recommendations to identify process issues, increase production speeds, efficiency and reduce power consumption. Identifying design problems regarding extrusion systems and raw material additive functionality is also the goal so that my clients may produce a clean, well constructed material with higher profits.
In the past engineering practices did not pay close enough attention to machinery control and performance efficiency. I have been able to reduce power consumption by as much as 40% and have improved production efficiency up to 38% at the same time.
Efficiency report examples:
- “Raw material type and performance improvement”
- "Extrusion performance study"
- "Fan motor and damper control study"
- “Compressor and blower efficiency study”
- “Process control as related to product recipe”
- “Step heat sequencing and heat recovery systems”
- “Recycling polymeric materials in-line”
- “Use of recycled and green polymers”
- "Quench, air handling and cooling systems"
- “Preventative maintenance and reliability studies”
- "Winding, unwinding and material handling studies"
Capital Equipment Broker
I have performed as a Capital Equipment Broker since 1991 which has resulted in over 100 successful projects globally. A unique time-limited approach to selling equipment where I provide pertinent technological details of the equipment being sold which affords the potential buyers a quick understanding of the “fit” for their project needs.
“Time-Limited” means that a I give a timeline of less than one year to sell a particular offering which allows equipment owners to pursue other sales options in the event that our efforts do not result in a sale. So far, I have been successful in selling every piece of capital equipment that I have brokered.
I first determine a fair market price for the equipment and I carefully market that equipment to select clients offering a personal and focused approach. Knowing the technical and engineering side of the equipment I am able to quickly match potential buyers with the equipment that will serve their needs, which makes for a satisfied sale on all sides.
Projects large and small scale are the basis for successful business implementation. Larger projects can be actual physical implementation projects like constructing a new “Greenfield” plant or retrofitting/relocating an existing one. One recent example is the sale and relocation of two large nonwoven textile plants initially located in South Carolina and relocating them to China. The scale of the recent China project involved the disassembly, packing, shipping, reassembly and start-up of over 198 forty foot sea containers full of nonwoven textile machinery into a new three story plant over 100,000 square feet in size. Sub-projects included the inventory of over 6 million dollars worth of spare parts required for the project.
I have successfully implemented full-scale machinery installations in the U.S.A, China, Czech Republic, Italy, United Kingdom, Belgium, Germany, Argentina, France, Taiwan and Indonesia.
Great ideas deserve a chance to be transformed into reality. My connection with pilot facilities and development laboratories across the globe affords your ideas a starting chance to develop into products of the future
Here are examples of some of my Product Development Projects:
- Face mask media using special polymer additives
- Unique laminated nanofiber substrates for filtration applications
- 3D Modeling of Laminated Substrates
- New Ways to Spin Cartridge Water Filters
- Use of Sustainable Substrates for Conventional Products
It is common for product ideas to lose their creative momentum because the individual or company does not know where to start. My method of performing research on the product potential up front and then assisting clients to create substrates or end-use products to be utilized for market test studies has proven successful. All of this is accomplished “under the radar” to prevent your competitors from moving in the same direction. I will also assist you to be first-to-market with your products.